The studio
Why we look where nobody looks.
McCormick Media is an AI consultancy for service businesses, in Cape Town. We find where the hours and the revenue slip away, then design and build the systems that stop it.
A free look at your business, no pitch. You keep the findings either way.
Every business is losing something it cannot see: a call that rings out, a quote that goes late, a client who never hears from them again. From the inside it just feels like a busy week. Our work is to find where it goes, and then to build the thing that stops it.
What drives us
- 01
The diagnosis.
We don’t prescribe before we look. Fifteen minutes on how a business actually runs tells us more than any brief, and we say so when there is nothing worth fixing.
- 02
The leverage.
We use AI the way great studios once used the printing press: not to replace the craft, to multiply it. It’s how a small studio ships work at a level that used to take a floor of people.
- 03
The craft.
Quiet, considered work. The kind you feel before you can explain it. We’d rather remove three things than add one, and nothing leaves here we wouldn’t put our name on.
Where we’re going
We’re early, and we’re not pretending otherwise.No inflated case studies, no borrowed logos, no numbers we cannot show you. What we have is work you can inspect, systems that report what they did, and the intent to become the first call a business makes. You’re not hiring a vendor, you’re getting in early, and early gets our best work.
Meet the founder
Ethan McCormick
Founder, McCormick Media
In his own words
Most of the businesses I meet run well. They just can’t run without the owner. Every job either goes through your hands or waits for your instruction, and the moment you step away, things begin to slip. You built the business, and somewhere along the way it started running you.
That is what I care about fixing. We build the systems that carry the repeating work, so the business holds its shape without your attention on every hour of it, and keeps growing when you look away.
For some owners that means time for the life the business never allowed. For others it simply means fewer of the tasks they dread and more of the work they love. Either way, that is the freedom I think owners have earned, and it is what I want to build for every business we partner with.
